The Seasonal Slump That Became Normal: Why Outsourced Sales Eliminates the Revenue Rollercoaster
The February Panic That Happened Every Year A flooring contractor called me on February 10th. Same call every year. “We’re dead. Nothing in thepipeline. The guys are finishing the last job next week and then we’re scratching.”I asked him what he did in December. “Wound down. Christmas parties. Holidays.”I asked him what his competitors did. […]