Warm introductions convert at 8x the rate of cold outreach. Most subcontractors never ask for them. Outsourced sales systematically generates introductions that lead to frameworks.
The $7.2M Job That Came From “Do You Know Anyone?” A concrete contractor told me about his biggest job of the previous year. $7.2M. Tier 1 builder.Tendered to three subcontractors. He won it.“How did you get the introduction?” I asked.“I didn’t,” he said. “My old project manager at Lendlease had moved to this builder. He […]
