You Don’t Have a Sales Problem. You Have a Visibility Problem. And Outsourced BDM Fixes It.

The Controversial Take Controversial opinion. And I’m prepared to defend it. Most Australian construction companies don’t have a sales problem. They have a visibilityproblem. And there’s a difference. Sales is trying to convince people to buy something they don’t already want. Visibility ismaking sure the people who already want what you offer can actually find […]